“Anything can be creative – you bring that quality to the activity. Activity itself is neither creative nor uncreative. You can paint in an uncreative way. You can sing in an uncreative way. You can clean the floor in a creative way. You can cook in a creative way.” – Osho
This is the first of a series of three podcasts looking at the way we create, distribute, and interact with a post-industrial world.
Things have changed a LOT over the past couple of decades and in this series of shows I summarise a presentation that I recently put together encouraging young people to think differently about their future. This first part is about creativity and the common acceptance of art as commodity.
Everyone is waking up to the necessity of creativity, which is not easy in a world of automation and industrial mindset.
We can see this conflict in the music industry, which has been used to a factory/industrial model of creating and distributing products for the past hundred years.
Commodification of Art
“This happens when we don’t associate the “product” any longer with its origins; rather, it is fetishised and worn or consumed as a representative of a desired lifestyle — it’s turned into something “cool,” but not necessarily meaningful (or representative of what its creators intended it to mean).” (Simon Frith)
We still need to stop thinking about this kind of commodified pop music market as THE music industry.
With the internet and the ability to share music freely (full democratic, universal access) and without containers (MP3’s don’t need a CD/tape etc to carry them), music (as we understood it) became essentially worthless.
So, how do we extract value from something that is carried in a worthless package (The Post-Industrial Music Economy)?
This is the question I look at in today’s show, applying it to a wider range of industries. It’s not just creative livings that have been affected by the post-industrial revolution.